About

A publication about doing more with a smaller team.

Kamua is written from Waterloo, Ontario, by a founder who spends most of the week building software and the rest of it making video and content to explain what the software does. This is where that second job gets thought through out loud.

The premise is simple. The last few years quietly removed the manual labour from producing content. Reframing a video for a vertical feed, cutting the dead air, generating captions, drafting a written version, compressing a file so it actually uploads, all of it can now happen in a tab while you do something else. That is a genuinely good thing, and the optimism here is real.

But automation does not make the decisions. It does not know which thirty seconds of a forty minute talk are worth keeping, or whether the thing is worth making at all. As the production cost falls toward zero, the value shifts almost entirely to judgment: taste, editing, point of view. That is the subject of this site.

What you will find here

Two kinds of writing. Essays on where AI is genuinely changing how small teams market, and where it is mostly noise. And field guides, the durable, practical kind, on the specific production problems that come up when you publish a lot of video: file sizes, compression, repurposing one recording into a week of posts, turning video into writing.

No vendor pitches and no growth-hacking theatre. Just notes from someone in the arena, published for other people in it.

Who writes it

One founder, with the occasional guest. The bias is toward the perspective of a small, technical team in a mid-sized city, the kind that has to be resourceful because it cannot out-spend anyone. If that is you, you are the reader we have in mind.

Reach the desk: hello@kamua.com