The archive
Essays & guides
Writing on where AI is genuinely changing how small teams market, plus the durable, practical guides on producing video at volume.
Essay The content you are not mining from your own conversations Sales calls and customer conversations are full of specific, tested marketing language. Here is how to get it onto the page. → Essay What makes content worth citing in an AI answer AI search assistants pick what to cite based on extractability, not just authority. Here is what that means for how you write. → Essay What a short-form video hook is actually selling The first five seconds of a short-form video aren't an intro. They're a promise to a specific viewer about what they're about to get. → Essay What a brand voice document actually needs to say Most brand voice guides are too abstract to help anyone. Here is what to put in one that works for human writers and AI tools both. → Essay Which content tasks AI actually speeds up AI creates real speed gains in some parts of a content workflow and slows others down. Knowing which is which changes how you use the tools. → Essay The editorial pass most AI content workflows skip AI output fails in consistent, predictable ways. A focused review pass catches them before they go live. → Essay How to shoot video so the AI can edit it AI editing tools produce better results on some recordings than others. The difference is almost always how the footage was captured, not which tool you used. → Essay Why your AI copy sounds like everyone else's AI-generated marketing copy often feels generic for one specific reason, and it is not the AI's fault. → Guide How small agencies scale content without scaling headcount The leverage that lets a three-person shop publish like a fifteen-person one: automate the production grunt work, productize what you are great at, and partner out the rest. → Workflow Turn one long video into a week of content A repeatable workflow for slicing a single recording into short clips, captions, and a written post across every platform. → Guide How to get a video under the YouTube Shorts size limit Why short-form video exports end up oversized, what the practical limits are, and how to compress a clip so it uploads to YouTube Shorts cleanly. → Guide How to compress video without losing quality What video compression actually changes, why most exports carry more data than any platform displays, and how to shrink a file without visible quality loss. →