Field notes · Waterloo, Ontario
Kamua.

On AI, video, and the craft of modern marketing

The standing note

Marketing got automated. The taste did not.

The slow, mechanical parts of making content, the cropping, the cutting, the captioning, the reformatting for five feeds, are finally a solved problem. What that leaves exposed is the part that was always the real work: deciding what is worth saying. Kamua is a small publication about that shift, written from Waterloo for the people doing the deciding.

Updated weekly / Essays & field guides / Waterloo, ON

Latest

Workflow Turn one long video into a week of content A repeatable workflow for slicing a single recording into clips, captions, and a written post across every platform. → Guide How to get a video under the YouTube Shorts size limit Why short-form exports end up oversized, what the limits actually are, and how to shrink a clip so it uploads cleanly. → Guide How to compress video without losing quality What compression actually changes, and how to trim a file safely once you know where the waste is. →

All essays & guides →

The reference shelf

Guides that stay useful

Evergreen, no-fluff explainers on the work behind publishing at scale, from the production floor to running the business. Written once, kept current.

Scaling an agency without scaling headcount The leverage that lets a small shop publish like a big one: automate production, productize your edge, partner out the rest. Read the guide → Video to blog Turning a talk, webinar, or tutorial into a written piece so one recording publishes twice. Read the guide → Cutting the dead air How automated editing removes silences and filler, and where it still needs a human ear. Read the guide → Compressing without the loss A plain-language look at bitrate, file size, and the data every platform quietly throws away. Read the guide →

A recurring theme here: making a video is only half the job, the other half is getting it found, in search, on YouTube, and now inside AI answers. When that is the bottleneck, this guide on multimedia SEO is the most useful thing we have read on how video and media actually get indexed.